A Tile With The Look Of Antique Wood Thanks To Digital Technology

A stunning new product has raised the look-alike theme to a new level, with a tile that looks and feels like a luxurious carved and hand-crafted wooden floor.

The success of ceramic look-alike tiles goes from
strength to strength in emulating wood finishes.

The fabulous Vintage series from a leading Spanish manufacture offers a range of finishes from geometric antique cross inlay patterns to straight plank designs.

These wonderful tiles are faithful reproductions of real carved woods. They are produced in hardwearing glazed porcelain using the latest digital technology to create an effect that looks indistinguishable from the real thing.

They are a new arrival at East Midlands Ceramic, the region’s leading tile supplier, which is always in the forefront when it comes to bringing tile buyers all the most recent innovations and developments in the tile world.

EMC Tiles managing director, Barry Slawson said: “The levels of sophistication these look alike tiles are now achieving is astonishing.  Just when you thought they couldn't get any better – along come a new product which raises the standard even higher.

“This range will appeal to a wide variety of tile buyers – from commercial designers to domestic customers looking for something extra special.

“The beautiful antique geometric pattern is ideal for bars, restaurants and hotels wanting to make a lasting impression. It creates a floor with all the warmth and attractive looks of a seasoned wood floor – but with all the hard-wearing and resilient qualities of ceramic tile. It really does offer the best of both worlds.

“Add under tile heating and you have the ultimate floor for making your customers and clients feel instantly at home.

“Domestic buyers too will love the look and feel of the straight plank look – which creates a genuinely viable alternative to an expensive parquet floor. The designs can be used inside or out – making them perfect for conservatories and patios – or even for a special feature in a garden.

“The beauty of ceramic tile look-a-likes is in their hard-wearing qualities. Unlike real wood, they need minimal maintenance, they are highly resistant to damage and wear and they will look as good in ten or twenty years’ time as they did the day they were fitted.”

HITTING THE DECK WITH A CERAMIC TILE WOOD LOOK-ALIKE

Ceramic tile wood-lookalike garden decking is a fabulous new product which is about to revolutionise the ever-popular garden deck.

Rapid advances in ceramic tile technology have produced an astonishingly accurate reproduction of real wood decking. It is easy to lay and looks just like the real thing – but this decking will stand up to everything the weather and heavy garden use can throw at it – without losing any of its attractive finish.

Pictures: Fabulous ceramic tile wood look-alike decking is

about to revolutionise the traditional garden deck

Garden decking is a fashionable feature of modern gardens – but traditional wooden decking demands almost constant attention to keep it in peak condition.

The ceramic tile alternative will look just as good as it did the day you laid it – even after several years of constant use.

It’s made of tough, resilient porcelain and at a glance is indistinguishable from real wood. Although not strictly a floor tile the decking does fulfil the role as it is designed to be used underfoot.

It’s one of the latest ceramic tile products to have arrived at Nottingham-based East Midlands Ceramics, the region’s leading ceramic tile supplier.

EMC Tiles managing director, Barry Slawson said: “These new wood look-alike decking tiles from the Spanish manufacturer Cinca, are perfect for all applications where you may want to use wooden decking.

“But the advantages are numerous. They will never rot, unlike timber they don’t need regular weatherproofing treatment to keep them in peak condition, they will resist heavy usage, they won’t be damaged by staining or sparks or embers from a barbeque and they will look great all year round.
“The development of wood look-alike products is taking the ceramic tile industry by storm. They were a prominent feature of the 2012 International Ceramic Tile Exhibition in Bologna. We are all very excited about these innovations – which are giving designers brilliant new opportunities to replace traditional wood products with something more hardwearing – but without any loss of attractiveness. The introduction

of ceramic tile decking is a highly significant breakthrough that will be welcomed by gardeners and home owners who may have been reluctant to invest in a fashionable deck – simply because of the hassles involved in their upkeep.

“Now they can have the best of both worlds –
great looking decking they don’t have to worry about.”

EMC Tiles Plans Ambitious Expansion

EMC Tiles Plans Ambitious Expansion...

and a  new logistics hub

East Midlands Ceramics has acquired 5000 square feet of warehouse space for a new storage and logistics hub, which will be at the at centre of an ambitious expansion plan.

The award winning family-run company plans to open new branches and create jobs.

The new building adjoins EMC Tiles’ existing warehouse and showroom on the Southglade Business Park, Hucknall Road, Nottingham.

Extensive conversion work is planned to turn the former engineering factory into a state-of-the-art distribution centre, servicing the company’s Nottingham and Loughborough outlets, as well as the proposed new branches.

EMC Tiles managing director Barry Slawson said: “We have been looking for a suitable site to increase our storage capacity for some time. The location of the newly acquired building is ideal. We will be able to fully integrate it with our existing operations. We are drawing up plans to transform it into a purpose-built logistical centre to store and distribute stock to branches and customers.”

EMC Tiles won the prestigious 2012 Tile Association Award for Excellence in Independent Retailing and is recognised as one of the UK’s leading regional ceramic tile suppliers, with two thriving East Midlands outlets and growing internet trading site.
The planned expansion is seen as a measure of confidence in the future of the business.
The location of the new branches has yet to be announced and it is not known how many jobs will be created.

The well-established company was founded in 1979 and is the first choice for the region’s commercial and domestic customers.

Barry Slawson said: “We feel the time is right to expand our retailing activities into new areas and discussions are underway regarding potential new locations.
“The new logistics hub will be a vital ingredient in the efficient and economical servicing of all our outlets. We take regular deliveries from all the leading Italian, Spanish and UK manufacturers and this proposed increase in storage capacity will mean we can provide and even better service to all our commercial and domestic customers, with improved stock availability and streamlined delivery.”